What it is: Take your hair color to the next level and beyond with Matrix SoColor HD Color Technology hair dye! It’s a permanent hair dye formulated with specialized hair color technology to give you electrifying results you’ve never seen before! It comes in several shades, like hi-def red violet, hi-def red red, hi-def copper red, and more. There’s a perfect shade for everyone. What it does: This permanent hair color penetrates the hair shaft to lift out the natural pigment and deposit hair color molecules. Use it with a developer for intensely vibrant results that last and last. What else you need to know: You can use this hair color in several ways. Add some exciting highlights to dark hair, do all-over color, or create an eye-catching ombre!What it is: HD COLOR TECHNOLOGY RED and COPPER provide a new level of brilliant yet wearable red and copper shades. Formulated with NEW electrifying Impact Dyes for increased vibrancy and exceptional long-lasting intensity – for hi-resolution red ahead of its time.<\/p>\n","protected":false},"excerpt":{"rendered":"
What it is: Take your hair color to the next level and beyond with Matrix SoColor HD Color Technology hair dye! It’s a permanent hair dye formulated with specialized hair color technology to give you electrifying results you’ve never seen before! It comes in several shades, like hi-def red violet, hi-def red red, hi-def copper […]\n","protected":false},"featured_media":212034,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[112508],"product_tag":[246070,246072,246074,246069,246071,131410,246068,246073,246067],"class_list":{"0":"post-211952","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-premium-hair-color","7":"product_tag-color-technology","8":"product_tag-def-red","9":"product_tag-def-red-red","10":"product_tag-definition-color","11":"product_tag-definition-color-technology","12":"product_tag-matrix-socolor","13":"product_tag-matrix-socolor-hi","14":"product_tag-red-red","15":"product_tag-socolor-hi","17":"first","18":"instock","19":"taxable","20":"shipping-taxable","21":"purchasable","22":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product\/211952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/comments?post=211952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/media\/212034"}],"wp:attachment":[{"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/media?parent=211952"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product_brand?post=211952"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product_cat?post=211952"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product_tag?post=211952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}