{"id":236594,"date":"2025-05-23T21:35:45","date_gmt":"2025-05-23T21:35:45","guid":{"rendered":"https:\/\/aigroupfood.net\/us\/product\/e-l-f-power-grip-primer\/"},"modified":"2025-05-23T21:35:45","modified_gmt":"2025-05-23T21:35:45","slug":"e-l-f-power-grip-primer","status":"publish","type":"product","link":"https:\/\/aigroupfood.net\/us\/product\/e-l-f-power-grip-primer\/","title":{"rendered":"e.l.f. Power Grip Primer"},"content":{"rendered":"<p>Your makeup isn\u2019t going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.<\/p>\n<p><b>Why e.l.f. loves:<\/b><\/p>\n<ul>\n<li>Gel formula grips makeup for long-lasting, all-day wear<\/li>\n<li>Gives skin a soft-focus<\/li>\n<li>Enriched with hydrating ingredient Hyaluronic Acid<\/li>\n<li>Translucent finish works on all skin types and skin tones<\/li>\n<\/ul>\n<p><b>Key Ingredients:<\/b><\/p>\n<ul>\n<li>Hyaluronic Acid &#8211; Helps skin retain moisture for a plump complexion<\/li>\n<\/ul>\n<p>Great for: All skin types<\/p>\n<p><b>All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.<\/b><\/p>\n<p><b>Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.<\/b><\/p>\n<ul>\n<li>A gel-based, ingredient-driven face primer<br \/> &nbsp;<\/li>\n<li>Gel formula grips makeup for long-lasting, all-day wear<br \/> &nbsp;<\/li>\n<li>Moisturizes, preps, and gives skin a soft-focus effect<br \/> &nbsp;<\/li>\n<li>Enriched with hydrating ingredient Hyaluronic Acid<br \/> &nbsp;<\/li>\n<li>Goes on clear with a translucent finish for all skin types and skin tones<br \/> &nbsp;<\/li>\n<li>All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. 100% vegan and cruelty-free.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your makeup isn\u2019t going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look and feel of your skin. The [&#8230;]\n","protected":false},"featured_media":236667,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[129743],"product_tag":[273649,108113,273650],"class_list":{"0":"post-236594","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-top-rated-makeup","7":"product_tag-grip-primer","8":"product_tag-power-grip","9":"product_tag-power-grip-primer","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product\/236594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/comments?post=236594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/media\/236667"}],"wp:attachment":[{"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/media?parent=236594"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product_brand?post=236594"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product_cat?post=236594"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aigroupfood.net\/us\/wp-json\/wp\/v2\/product_tag?post=236594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}