*Packaging may appear different due to brand manufacturer update. **Shade name may differ, however, as long as the shade number is correct, the color will be correct. For instance, 6A may say "light brown ash" or "dark blonde ash". It’s the same color simply described differently.What it is: Flaunt your unique style with Matrix SoColor Cult Semi-permanent hair color. This is a direct-dye that comes in eccentric high-vibrancy shades, like disco silver, red hot, sparkling rose, and more! There’s also a "clear" shade for further customization.What it does: This semi-permanent dye deposits color molecules on top of the strands- no developer needed. On pre-lightened hair, the colors show up bright and true-to-color. The color is formulated to condition your hair as it deposits, leaving your hair shiny and smooth.What else you need to know: With Cult hair color, the possibilities are endless. All-over color, streaks, ombre, color-block – you can try it all! For the most vibrant results, pre-lighten your hair to at least a level 8.What it is: SoColor Cult Semi-permanent hair color has direct dye shades ranging from the most vibrant to the softest pastels. Direct dye color deposits on the outside of the hair cuticle.What it does: The acidic conditioning formula conditions as it deposits long-lasting true tone.<\/p>\n","protected":false},"excerpt":{"rendered":"
*Packaging may appear different due to brand manufacturer update. **Shade name may differ, however, as long as the shade number is correct, the color will be correct. For instance, 6A may say "light brown ash" or "dark blonde ash". It’s the same color simply described differently.What it is: Flaunt your unique style with Matrix SoColor […]\n","protected":false},"featured_media":17183,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1757],"product_tag":[28814,28808,28811,28805,28807,28812,28810,28813,28806,28809],"class_list":{"0":"post-17184","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-premium-hair-color","7":"product_tag-admiral-navy","8":"product_tag-cult-semi","9":"product_tag-cult-semi-perm","10":"product_tag-matrix-socolor","11":"product_tag-matrix-socolor-cult","12":"product_tag-perm-haircolor","13":"product_tag-semi-perm","14":"product_tag-semi-perm-haircolor","15":"product_tag-socolor-cult","16":"product_tag-socolor-cult-semi","18":"first","19":"instock","20":"taxable","21":"shipping-taxable","22":"purchasable","23":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/product\/17184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/comments?post=17184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/media\/17183"}],"wp:attachment":[{"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/media?parent=17184"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/product_brand?post=17184"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/product_cat?post=17184"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-bundle\/wp-json\/wp\/v2\/product_tag?post=17184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}