*Packaging may appear different due to brand manufacturer update. **Shade name may differ, however, as long as the shade number is correct, the color will be correct. For instance, 6A may say "light brown ash" or "dark blonde ash". It’s the same color simply described differently.What it is: Looking for a true full-coverage hair dye to cover stubborn grays? Try Matrix SoColor Extra Coverage hair color! It’s a 100% full coverage hair color cream that comes in a wide selection of reds, blondes, and browns.What it does: When used with a developer, this permanent hair dye penetrates the hair shaft to lift out the natural pigment and deposit hair color molecules. This color line features CoverMax dyes that boost the dye’s ability to cover greys. The CERA-Oil complex conditions your hair as it processes to minimize hair damage. It leaves your hair shiny and healthy-looking with no greys.What else you need to know: You can expect up to 100% coverage for over 50% grey hair within 30-45 minutes. Make sure you use a developer with the color – 20 volume developer is recommended.What it is: The right shade will make you look youthful and radiant. Now itÂ?s easier for you to create it, with light reflective pigments that are balanced with tonal richness, eliminating the need to mix multiple shades.What it does: A better way to cover resistant greys featuring a low ammonia system with Pre-softening Technology that softens resistant grey, and CoverMax dyes to ensure up to 100% coverage for over 50% grey hair.<\/p>\n","protected":false},"excerpt":{"rendered":"
*Packaging may appear different due to brand manufacturer update. **Shade name may differ, however, as long as the shade number is correct, the color will be correct. For instance, 6A may say "light brown ash" or "dark blonde ash". It’s the same color simply described differently.What it is: Looking for a true full-coverage hair dye […]\n","protected":false},"featured_media":7311,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[672],"product_tag":[13027,13030,13023,13026,13029,13020,13022,13018,13021,13024,6755,13017,13025,13028,13016,13019],"class_list":["post-7312","product","type-product","status-publish","has-post-thumbnail","product_cat-premium-hair-color","product_tag-ash-extra","product_tag-ash-extra-coverage","product_tag-blonde-neutral","product_tag-blonde-neutral-ash","product_tag-extra-coverage","product_tag-extra-light","product_tag-extra-light-blonde","product_tag-greyt-naturals","product_tag-light-blonde","product_tag-light-blonde-neutral","product_tag-matrix-socolor","product_tag-matrix-socolor-greyt","product_tag-neutral-ash","product_tag-neutral-ash-extra","product_tag-socolor-greyt","product_tag-socolor-greyt-naturals","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/product\/7312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/comments?post=7312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/media\/7311"}],"wp:attachment":[{"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/product_brand?post=7312"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/product_cat?post=7312"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-flashsale\/wp-json\/wp\/v2\/product_tag?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}