What it is: Control your style with PlatinumX Gel. This lightweight formula for platinum, blonde, gray and silver hair provides hold and control with long-lasting style memory. Rice proteins help strengthen damaged hair, delivering a thicker, more luxurious look. What it does: Rusk PlatinumX Gel is a lightweight, long-lasting memory formula that provides firm hold and control. Infuses long-lasting memory, provides hold and control, with a thicker, luxurious look. Formulated with Violet 2 to help neutralize unwanted yellow, boost brightness, eliminate brassiness. What else you need to know: Anyone with platinum, silver, gray or blonde hair. Apply to clean, towel-dried hair. Comb through to distribute evenly. Style as desired. Product Options Available are as follows: Option: 5.9 oz – Rusk Deepshine PlatinumX Strong Hold Gel;What it is: Control your style with PlatinumX Gel. This lightweight formula for platinum, blonde, gray and silver hair provides hold and control with long-lasting style memory. Rice proteins help strengthen damaged hair, delivering a thicker, more luxurious look. What it does: Rusk PlatinumX Gel is a lightweight, long-lasting memory formula that provides firm hold and control. Infuses long-lasting memory, provides hold and control, with a thicker, luxurious look. Formulated with Violet 2 to help neutralize unwanted yellow, boost brightness, eliminate brassiness. What else you need to know: Anyone with platinum, silver, gray or blonde hair. Apply to clean, towel-dried hair. Comb through to distribute evenly. Style as desired. Product Options Available are as follows: Option: 5.9 oz – Rusk Deepshine PlatinumX Strong Hold Gel<\/p>\n","protected":false},"excerpt":{"rendered":"
What it is: Control your style with PlatinumX Gel. This lightweight formula for platinum, blonde, gray and silver hair provides hold and control with long-lasting style memory. Rice proteins help strengthen damaged hair, delivering a thicker, more luxurious look. What it does: Rusk PlatinumX Gel is a lightweight, long-lasting memory formula that provides firm hold […]\n","protected":false},"featured_media":41928,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[64682],"product_tag":[64683,64685,64686,64689,18205,64691,64693,64688,64690,64684,64687,7451,64692],"class_list":["post-41868","product","type-product","status-publish","has-post-thumbnail","product_cat-premium-hair-styling-products","product_tag-rusk","product_tag-rusk-deepshine-2","product_tag-deepshine-platinumx","product_tag-deepshine-platinumx-strong","product_tag-hair-gel","product_tag-hold-hair","product_tag-hold-hair-gel","product_tag-platinumx-strong","product_tag-platinumx-strong-hold","product_tag-rusk-deepshine","product_tag-rusk-deepshine-platinumx","product_tag-strong-hold","product_tag-strong-hold-hair","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/product\/41868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/comments?post=41868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/media\/41928"}],"wp:attachment":[{"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/media?parent=41868"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/product_brand?post=41868"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/product_cat?post=41868"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-hot\/wp-json\/wp\/v2\/product_tag?post=41868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}