One of the unintended consequences of color processing isfrizz. Color chemicals can make your hair more porous by degrading the tightouter cuticle layer. Dreaded moisture gets in hair frizzes out! DREAM COATborrows from textile technology covering each hair strand with an invisiblewaterproofing cloak : heat-activated polymer works to compress, tighten andseal hair strands hair is supernaturally sleek, smooth and super silky effectslast up to 3 days, even through shampooing Unlike typical humidity-guardserums, will not build up, weigh hair down or make it greasy USAGEAftershampooing and conditioning, apply Dream Coat to damp, towel-dried hair. Sprayliberally and evenly on hair, section by section, and then blow-dry. DreamCoats humidity proofing formula is heat activated. Humidity-proofing willlast up to 72 hours or 2 to 3 shampoos. Reapply after 2 to 3 shampoos.Ifdesired, Color Wow Cocktail can be applied before Dream Coat application. Forbest results, do not apply wet styles to hair during Dream Coat application asthe styling polymers may interfere with Dream Coats technology. If desiredapply additional styling products to dry hair. On days in-between Dream Coatapplications (after shampooing) styling products can be used on wet hair.Check our website for ‘how to’ videos. Brand Story Color WOW, the firstprofessional range of breakthrough haircare technologies that not only keepsyour color first-day fresh but makes it easy to achieve sexy, shiny WOW stylewith hair thats been compromised by color treatments
- Magically transforms texture, amazing humidity-proofing powers
- Lasts up to 3 shampoos
- Anti-humidity, anti-static and UV filter to guard against fade
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