*Packaging may appear different due to brand manufacturer update. **Shade name may differ, however, as long as the shade number is correct, the color will be correct. For instance, 6A may say "light brown ash" or "dark blonde ash". It’s the same color simply described differently.What it is: Banish hair boredom with Matrix SoColor Cult Permanent hair color! It’s a long-lasting hair color that’s available in eccentric hues that you’ve never seen before. Choose from flamenco fuschia, stonewashed denim, starfish coral, and more!What it does: This permanent hair color penetrates the hair shaft to lift out the natural pigment and deposit hair color molecules within. It works best on natural hair that is between levels 4 and 7. You should use it with a 30- volume developer to ensure that you get maximum color payoff and longevity.What else you need to know: This hair dye has conditioning properties that leave your hair better-looking than it was before coloring it. Process the color for up to 35 minutes for results that last and last.What it is: Vibrant haircolor available in an extensive palette of shades in semi, demi and permanent technologies. Also with a Color Eraser that allows you to seamlessly remove color when you’re ready to change your look.What it does: Natural virgin hair is lifted & color is heavily deposited inside the cortex<\/p>\n","protected":false},"excerpt":{"rendered":"
*Packaging may appear different due to brand manufacturer update. **Shade name may differ, however, as long as the shade number is correct, the color will be correct. For instance, 6A may say "light brown ash" or "dark blonde ash". It’s the same color simply described differently.What it is: Banish hair boredom with Matrix SoColor Cult […]\n","protected":false},"featured_media":11819,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[7806],"product_tag":[19780,19782,19783,7807,19779,7816,19778,19781],"class_list":{"0":"post-11821","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-premium-hair-color","7":"product_tag-cult-permanent","8":"product_tag-cult-permanent-haircolor","9":"product_tag-dusty-teal","10":"product_tag-matrix-socolor","11":"product_tag-matrix-socolor-cult","12":"product_tag-permanent-haircolor","13":"product_tag-socolor-cult","14":"product_tag-socolor-cult-permanent","16":"first","17":"instock","18":"taxable","19":"shipping-taxable","20":"purchasable","21":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/product\/11821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/comments?post=11821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/media\/11819"}],"wp:attachment":[{"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/media?parent=11821"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/product_brand?post=11821"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/product_cat?post=11821"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aigroupfood.net\/wm-toprated\/wp-json\/wp\/v2\/product_tag?post=11821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}