L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4 Dark Brown, 2 Pack

There’s hair color, then there’s Preference color. Our gold standard for beautiful color and shine defies fadeout for up to 8 weeks. With Superior Preference luminous color shines from every strand. The fade-defying Color and Shine System includes our Care Supreme Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first-day color vibrancy and provides soft, luxuriant silky hair.

• SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
• FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
• L’OREAL PERMANENT HAIR COLOR: L’Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference to bold, stylish Feria, and gray-coverage from Excellence Creme
• LONG-LASTING HAIR COLOR: Get beautiful color from L’Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover-up; Cover gray hair, highlight, go bold with a bright color or even try an ombre hair color
• L’OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hairstyle, skincare, and cosmetics